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TAG Heuer: S as Senna

July 21, 2015

TAG Heuer pays tribute to the famous pilot of formula 1 Brazilian Ayrton Senna died on May 1, 1994 in Bologna in Italy during the Grand Prix of San Marino. Twenty-one years later, the watchmaker relaunch a campaign of communication with Senna and presents a collection Carrera tribute to this athlete who won three times the champion of the world!

Ayrton Senna is a true Idol to the Brazil where its status has exceeded single champion athlete, he is considered one of the greatest drivers in the history of formula 1. He has won three times in 1988, 1990 and 1991 World champion, having won 41 Grands Prix and signed 65 pole positions. His great rival at the time was Alain Prost. Senna was TAG Heuer Ambassador between 1988 and 1993. It is also the first and famous campaign #DontCrackUnderPressure man.

Thursday, may 7, 2015. On the stage of a theatre of Barcelona, the hologram of Ayrton Senna appears in front of the entire family of formula 1 present for the occasion on the eve of Grand Prix. In pilot suits, his helmet under his arm, he faces the child from the country, Fernando Alonso, the champion of the stable McLaren-Honda, stable which celebrates this year its thirty years of partnership with TAG Heuer - a unique story churned out names of legend and the first of them is Ayrton Senna.

For the first time, the Senna family authorized watchmaker to launch a collection of TAG Heuer Watches series special Senna. Look at the hologram of Ayrton, smiling, the hologram of his car. He looks at his watch, a TAG Heuer, and speaks with her real voice through lyrics recorded at the time: "I just love racing. '' I just love the challenge of beating somebody else, when you are under a lot of pressure, the objective is to be the one that can put together the combination of aggression and calculation that will get the best result. And, more than anything, you need a very clear mind to understand exactly when to be aggressive and when to be calculating. To win the championship, you need the combination of those elements.

The return of Ayrton Senna at TAG Heuer is celebrated by a new campaign dedicated to the Brazilian driver and a collection of four new "special series". They feature the famous "S" stylized, lacquered red, the exclusive symbol for Senna on the dial, the bottom of each watch and the bezel with tachymeter scale that gives them a side Racing. It is also the return of bracelet iconic "Legend" with the mesh in the form of S, adopted at the time by Ayrton, and which has been redesigned, rounded, to find comfort, which also closer to its origins.

TAG Heuer Formula 1 Chronograph Senna Special edition chronograph Quartz to the tenth of a second with date, 43 mm in diameter, with a grey dial anthracite, three counters and elegant touches of red "Legend" for the side Racing, the same red stylized "S" Senna engraved on the bezel with tachymetric scale, dial, and the bottom of the watch. All is equipped with the famous bracelet in steel "Legend" to give him the key unique and exclusive style "Senna". Ref: CAZ1012. BA0883

The TAG Heuer Formula 1 Chronograph Senna Special edition quartz to the tenth of a second chronograph with date, 43 mm in diameter, is also presented this time with a black dial, three counters and splashes of yellow and green in reference to the colors of the helmet of Ayrton Senna, who are also the national colours of the Brazil.

The TAG Heuer Carrera Calibre 16 Chronograph Senna Special Edition, automatic chronograph with date, 44 mm in diameter, with an anthracite grey dial soleillé and its three counters. The watch also includes the famous red S stylized Senna affixed with a tachymeter scale bezel, dial and the bottom of the watch. Elegant buttons red "Legend", the same red that the Senna S, reinforce there also side Racing and competitor to Senna peerless. The set is equipped with "Legend" steel bracelet

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